Recasting Stores in a Pandemic and Its Aftermath

Women’s Wear Daily spoke with numerous industry experts on how retail is changing in the moment (WWD; full text). The lede notes that the coronavirus is “forcing retailers to make immediate adaptations for social distancing and sanitizing, while accelerating changes already in motion.”

Among the changes that have, or will soon, take root:

  • hospitality-driven renovations—think spaciousness and service, with changes in how shoppers flow through a store
  • boosting connectivity, from online pre-shopping to altering the lighting in a fitting room with a cell phone
  • increased service options like curbside pickup and appointments

“Simpler” seems to be the prevailing theme, with the thought that sanitization will lead to fewer, smoother surfaces and more contactless experiences like automatic doors.

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