The store of the future is now the store of the present

Modern Retail has begun a series on store reopenings post-lockdown, starting with today’s piece on what stores will look like this summer.

Their takeaway: expect carefully thought-out experiences that begin before shoppers even get to the door. Gone are the days of wandering into a store to browse. Instead, we’ll see more queuing, curbside pickup, and lots of communication about how and why. We’ll see an increased reliance on technology from introduction to post-purchase. And, more often than not, employees will be wearing masks.

There’s a lot more detail in the piece, which is very much worth the read. (h/t LeanLuxe)

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