Near-term effects

Something to look out for in the near term in shopping is a glut of merchandise in non-essential segments. Fashion, for one, will be dealing with high inventory levels as stores reopen, particularly at fast fashion chains like H&M. This could mean good deals for shoppers, as well as headaches for sellers, who need to clear out merchandise and make room for upcoming stock, presuming supply chain disruptions have been kept to a minimum.

The Wall Street Journal speculates that retailers might see “years of depressed profit margins” as they try and reset after the pandemic—and that savvy shoppers could snap up some great deals this summer.

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