bookmark_borderBrands rushing to adapt to pandemic-era shopping

From CNN Business, a report on how brands are working on understanding the changed retail landscape—”the shift to online buying is accelerating, consumers are buying more products for their health and home, and they are becoming increasingly cost conscious”—and the ways they can adapt.

While the situation is fluid, leading to a pressing need for flexibility, the brands discussed here all acknowledge the likely permanency of a greater ecommerce footprint, and of consumers’ greater need for cleaning supplies, soaps, and groceries high in zinc and vitamin C.