bookmark_borderThe future of retail, as seen from the makeup counter

The Financial Times recently posted an excellent exploration of L’Oreal’s digital future, and the changes the company has seen due to the pandemic.

“In ecommerce,” said Chief Digital Officer Lubomira Rochet, “we achieved in eight weeks what it would have otherwise taken us three years to do.”

The cosmetics company had already embraced digital tactics for marketing and product exploration that replicate the experience of visiting a store’s make-up counter. Now, it is forecasting a world where 50% of its sales come from ecommerce, up from 20%, and a large majority of customer contacts occur online.

bookmark_borderEcommerce trends during the shutdowns

While this site is focusing on retail, it would be impossible to ignore the powerful surge of ecommerce that is occurring this spring, from Instacart shoppers to food delivery to Amazon’s getting so busy it had to slow down Prime shipping times.

Digital Commerce 360 published an interesting set of ecommerce charts and data today showing the pandemic’s impact. Online grocery in particular has skyrocketed, but all of ecommerce has seen a huge boost, giving momentum to a retail industry that has seen 11 noteworthy bankruptcies this year, six since the crisis began.